ABOUT
Andi Hunt is a Career Coach and Recruiter, whose goal is to bridge the gap between job seekers and client companies by reigniting the personal touch that had been lost over time. She specializes in Staffing and Search Assistance, Job Seekers, Job Search Coaching, and Speaking.
BUSINESS COACHING
Deedra conducted a branding session with Andi Hunt to create a personal brand around her staffing firm. The result of the branding session was a new name and tagline, logo, brand messaging on social media, website and brand story video! We took Andi’s skills, knowledge and expertise in staffing and came up with Andi, Career Coach + Recruiter as Andi does much more than just find candidates’ jobs. She coaches them to find the ideal career for their lifestyle. The tagline we came up with was “The Path to Career Bliss” as she is taking candidates from a job they don’t like to their “heaven,” a job in bliss. She is the X-Factor in her company coaching these candidates to a successful career, so it was ideal to create a personal brand and tie it into the business. This also positions Andi as the expert in the industry as a career coach, speaker, author and recruiter.
LOGO DESIGN
The Andi Careers Logo was created with Andi’s fun vibrant personality in mind. She is the best at what she does and really prioritizes connecting with and helping her clients. The color palette is bright and happy attracting new clients with a feeling of joy. We created multiple variations of the logo so she can use it in a variety of circumstances for her business, social media, digital, print and even large signage. This personal brand really stands out with a clean professional style that really projects Andi and who she is.
WEBSITE DESIGN | www.andicareers.com
The Andi Careers Website incorporates fun bright colors from the logo and brand style in order to create an inviting friendly environment. We highlighted Andi’s unique services and used video throughout the site, allowing clients to get to know Andi and her dynamic personality. The site allows potential clients to view available jobs, start the application process, and sign up for coaching. Andi is also a wonderful speaker and has written a memoir and we incorporated these apects into her site to show the full picture of who she is as a person. Viewers can click to purchase her memoir or book Andi to speak at an event. This is a true personal brand website with great functionality for her business – Win Win!
PHOTOGRAPHY
Our team took headshots and lifestyle images of Andi, so she could personalize her website and marketing materials. The photos showed Andi’s vibrant personality and make you want her on your side as you look for a job!
SOCIAL MEDIA
Andi completed our DIY social media course to learn how to post in her own time on Instagram, Facebook, LinkedIn and TikTok! This course helped Andi feel confident in the content she needs to be sharing to attract clients and see an ROI from her content posting. The messaging also sets up Andi as the expert in her industry and highlights her career coaching skills.
VIDEO PRODUCTION
We shot a brand story video for Andi to showcase on her website to show clients how she got started and her purpose. This brand story adds a personal touch to her homepage and helps clients connect with her right off the bat! We created a YouTube Channel for Andi to house all her videos and gain more traffic to her website.