ABOUT
Delphi Strategies is a corporate management innovation and consulting firm for high technology organizations and start-ups. Delphi Strategies helps companies efficiently deploy resources against strategic problems by using our six step risk assessment process to optimize their investment.
*The Delphi Process saved clients over $500 million in mergers & acquisitions costs.
*In R&D portfolios, the Delphi Process identified risks saving clients $50 million.
*The Delphi Process identified $25 million worth of low performing R&D projects.
*The Delphi Process refined & developed a proposal to win a $2 billion satellite development project.
BUSINESS COACHING
Adrienne Ramsay was a part of Deedra Determan’s six month coaching program to discover the next phase of her career after spending over 20 years as a senior executive with a proven track record in public policy and government service working with high-technology start-ups in the aerospace and national security industries. Through the coaching program, Adrienne launched her consulting business, Delphi Strategies, which helps start-ups and top ten A&D firms develop and execute growth strategies that balance targeted M&A, internal R&D, and innovation to expand market share and maximize business development efforts. Through Deedra’s coaching program, Adrienne was able to create her brand story, define her ideal customer, discover the biggest problem she is solving for her clients, create her six step process in consulting, her consulting program structure and pricing, her speaking platform, develop e-books and sales presentations. Deedra still consults with Adrienne monthly on growing and scaling her personal branding business. Deedra Determan’s digital marketing agency, D2 Branding, handles all of the social media content posting for Delphi Strategies.
WEBSITE | www.delphi-strategies.com
The goal of the Delphi Strategies website was to set Adrienne Ramsay up as a credible expert for consulting and speaking, highlight her proven client case studies, and offer a strong call to action with the “free consultation” as a lead capture. Illustrations and custom info graphics were created to match her brand and assist in conveying the information.
LOGO DESIGN
The Delphi Strategies logomark was created to function as a modern representation of the Oracle of Delphi. This oracle was rumored to have the ability to predict the future, thus allowing those who received her prophecies to better plan for future events. Like the oracle, Delphi Strategies aids organizations in assessing risk and planning for the future. The blue color palette was thoughtfully chosen to represent security, stability and reliability.
BRAND MARKETING MATERIALS
Delphi’s marketing materials consisted of several marketing sheets, a sales presentation, e-books, business cards and a speaking PR kit. The goal was to be consistent with the brand look across all platforms.
COPY WRITING
The goal with copywriting for Delphi was to flesh out brand’s voice and messaging to easily communicate who they are, what makes them different, and to highlight success stories.
SOCIAL MEDIA
D2 Branding’s social media marketing plan launched Delphi into the business world with a focus on only one platform: LinkedIn. The B2B structure of the platform allows Delphi Strategies to place themselves as the expert in their industry, connect with organizations, and share their knowledge with their peers.
